As posted by Gizmodo, and WinSuperSite, it appears that Apple is admitting that their advertising has no basis in reality.
After a legal complaint by 70-year-old William Gillis over the “twice as fast for half the price” statement found in iPhone 3G marketing, Apple responded with a 9-page, 32-point rebuttal—one paragraph of which included this overly harsh, but very telling, statement:
“Plaintiff’s claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact.”
In other words, if you believe what Apple says in an Apple ad, you are not a reasonable person.
Originally published on Pocketnow on December 9, 2008. More Smartphone News articles from the Pocketnow archive.